Scroogled? Maybe, But do you care?
Microsoft wants to know if you are getting Scroogled? http://www.scroogled.com/ They feel its important that you know that a computer program scans your gmail content in order to show relevant
Why I love PPC & SEM
Pay Per Click and Search Engine Marketing is certainly not a new development but its still not fully understood by many marketers. Those that do understand it fully embrace it
Burt’s Bee Billboard
Unique Idea. Allow people passing by to take part in the billboard transformation of before and after.
Summits & Conferences
I have attended a plethora of summits and conventions this year. Here are the highlights.
Search is becoming so complex that managing it via a portfolio perspective is becoming a must.
- Bid rules have inherent limits based on your campaign and adgroup structure. A portfolio approach can better match your best spend to top performers.
- It is also essential to have restraints on your portfolios so that you are properly covering all of your offers (models).
Scroogled? Maybe, But do you care?
Microsoft wants to know if you are getting Scroogled?
http://www.scroogled.com/
They feel its important that you know that a computer program scans your gmail content in order to show relevant ads. Of course they don’t use that language. They are a little more descriptive.
“Your email is nobody else’s business. But Google makes it their business.”
