Search is becoming so complex that managing it via a portfolio perspective is becoming a must.
- Bid rules have inherent limits based on your campaign and adgroup structure. A portfolio approach can better match your best spend to top performers.
- It is also essential to have restraints on your portfolios so that you are properly covering all of your offers (models).
Microsoft wants to know if you are getting Scroogled?
They feel its important that you know that a computer program scans your gmail content in order to show relevant ads. Of course they don’t use that language. They are a little more descriptive.
“Your email is nobody else’s business. But Google makes it their business.”