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Summits & Conferences

I have attended a plethora of summits and conventions this year. Here are the highlights.   Search is becoming so complex that managing it via a portfolio perspective is becoming

Scroogled? Maybe, But do you care?

scroogled

Microsoft wants to know if you are getting Scroogled? http://www.scroogled.com/ They feel its important that you know that a computer program scans your gmail content in order to show relevant

Why I love PPC & SEM

1-ppc-pay-per-click-advertising

Pay Per Click and Search Engine Marketing is certainly not a new development but its still not fully understood by many marketers. Those that do understand it fully embrace it

Burt’s Bee Billboard

burtsbees

Unique Idea. Allow people passing by to take part in the billboard transformation of before and after.

Favorite Videos of 2012

oldtv

No Gangam style here. These are my favorite marketing videos. Yes, yes… some of them are not from 2012 but I discovered them in 2012 so I am counting them.

Jugaad Innovation

jugaadinnovation

Currently reading (listening to on Audible) РExcellent book so far. I am not a huge fan of a severely structured approach as I have experienced  much better results from a fluid and flexible approach to challenges.

The primary principles of the book are:

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Yahoo’s New Logo – Meh…

yahoologo

 

 

 

 

 

 

 

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Summits & Conferences

whaisadvertising2020I have attended a plethora of summits and conventions this year. Here are the highlights.

 

Search is becoming so complex that managing it via a portfolio perspective is becoming a must.

 

 

  • Bid rules have inherent limits based on your campaign and adgroup structure. A portfolio approach can better match your best spend to top performers.
  • It is also essential to have restraints on your portfolios so that you are properly covering all of your offers (models).

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