What are Affiliates? They’re one big mass of people that have the same kind of site, same kind of visitors, the same needs and deserve the same commission – right?

Well, of course not. But – if you think about it, that’s how most Affiliate Programs treat their Affiliates. They give all Affiliates the same commissions, the same linking methods, the same incentives, same, same, same! They fail to recognize that Affiliates have a variety of needs, diverse reasons for joining, visitors from all walks of life, different marketing styles and varying degrees of interest in making a sale.

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