Fun read. kooky, strange, freaky and totally dead on. I laughed out loud on just about every page. The forward by Penn is worth the price of the book alone.

Excellent. This is one of his best. Actually this is his best in my opinion. So far at least.

A little dated and not completely prognostic. Especially on the economy. Still, its an excellent tome on the nature of mass collaboration and how it relates to consumers, sellers, marketers and even government."

Want to understand marketing? Really understand it? Understand what makes someone passionate, what drives them, what they fear and what they love. Its not a book specifically about marketing. It's more about politics, religion, mass movemen...

Just finished. This is a must read.

Read Jayson's review. Awesome book.