Archive for January, 2009

Passive or Active?

Is your Marketing Passive or Active?
As a business owner you are probably most familiar with Passive Marketing. It’s been the standard for 75 years or so and while it’s not going away, it is undergoing a dramatic shift.

Steve R Gibson

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Is it better to pay per click or per impression on Facebook Advertising?
In Facebook Ads: Steve Gibson added an answer.Steve Gibson, Internet consultant and adviser to small, mediu...I typically start with CPC but will often switch to CPM if the campaign is working well. It has been my experience that CPM is often cheaper.See question on Quora […]
What are some creative tactics to use when conducting keyword research and expansion for a client in a very specific and niche market?
In Pay Per Click: Steve Gibson added an answer.Steve Gibson, Internet consultant and adviser to small, mediu...Start your strategy with research first. Google Insights, http://www.google.com/insights/s... will give you a wealth of valuable data concerning terms, seasonality, time ranges, popularity and more. Google insights can help you find multiple related […]
What are typical pay per click rates?
In Pay Per Click: Steve Gibson added an answer.Steve Gibson, Internet consultant and adviser to small, mediu...Pay Per Click rates depend entirely on the key words/terms you are bidding on. There are several factors that can effect your cost per click including:Geographic - The area you are advertising in. Google allows you to target a specific area such as […]
What is the intention of people registering on my wordpress blog as contributors?
Steve Gibson added an answer.Steve Gibson, Internet consultant and adviser to small, mediu...Registering on a Wordpress site allows the visitor to comment on your post provided you have your settings set to allow comments from registered users only. In addition, a registered user, depending on permissions you have set can write a blog post that you as admini […]
Was "Google Me" a fake rumor, a misleading evolutionary product update, or really a new social network from Google?
In Google+: Steve Gibson followed a question.12 AnswersSee question on Quora […]
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Archive for January, 2009

Passive or Active?

Steve R Gibson

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