How many phone calls do you receive from excited marketers trying to sell you traffic to your site? Probably quite a few. Now, how many phone calls do you receive from someone wanting to show you how to convert the traffic you are already getting? Our guess is very little or none.

Unfortunately, someone selling you traffic could typically care less about your conversion rate: They delivered the traffic they sold you – and in their eyes, their job is done. If it fails to convert, it must be your site’s fault.

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