Archive for December, 2009
How Good Things Really Are!
Posted by: | CommentsYea, I love this! It truly is incredible to think about.
Progress of Communication
Posted by: | CommentsWhere do we go from here?
- Speech gave us communication.
- Language gave us structure and identification.
- Writing gave us a the ability to transfer knowledge through time.
- Printing made the whole thing faster and easier.
- Computers gave us non tangible data.
- The Internet gave us access to just about anything.
- Social networking gave us community and the ability to share.
- Mobile gave us “Now”
Whats next?
Upper Deck Social Media Ranked #1
Posted by: | CommentsIt’s always nice to get recognized. It’s great to show off a little. Most importantly, its an excellent example to learn from. Upper Deck was ranked #1 for social media presence beating out Topps, Tri-Star, Razor and others. I played a significant role in the social media strategies utilized at Upper Deck but it took a team of dedicated, passionate people to create visitor interaction and a presence that gets noticed. The simple lessons to take away.
- Blog often.
- Engage your visitors.
- Show up where people already are.
VOC covered the most important aspects of social media engagement that any company can follow.
Google Chrome for Mac (Ready for Download)
Posted by: | Comments
Like you really need a new browser. Well, maybe, for your Mac, OSX, 10.5 or later, and your cool with beta. Actually, it looks pretty good and supposedly is much better than the Windows version.
Some notable features.
- Loads fast. Really fast!
- Opens pages quickly
- Incognito mode.
- Easy search (Omnibox)
Check out the Google Chrome Blog
Download it for Mac ( You have to have 10.5 or later)
Buyer 2.0
Posted by: | Comments“The Prosumer” or “Citizen Marketer”
In a time of drastic change it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exists.
Eric Hoffer
The Internet continues to change the world of business at a feverish rate. New technologies such as social media and mobile devices have created an entirely new type of buyer. (Buyer 2.0)
This new buyer is unique in the history of commerce.
- He has access to tools that can tell him everything about your product, your company and your reputation in an instant.
- She is more comfortable buying from her computer than from a brick and mortar store.
- He makes buying decisions based on reviews and reactions from your current customers.
- She can talk about your company and your products to 1000’s of people.
- He spends money where he spends time.
- She is empowered to tell you want she wants to buy.
- He craves authenticity.
- She is on the rise.
- He is eventual.
The Future of Magazines
Posted by: | CommentsNewspapers too for that matter. Perhaps. It’s easy to see the advantages of this platform. The device looks very Mac to me. I wonder if its a prototype of the Apple Tablet.
Very Cool!
Get your business listed on the local search directories.
Posted by: | CommentsHow to list your business on local search directories and maps. Google, Yahoo and MSN Live Search
Getting listed on local directories is not complicated and only takes about 45 minutes. It’s well worth the time and effort and best of all, its Free. Learn how to submit your business to Yahoo, Google and MSN.
7 New Features in Google Analytics
Posted by: | Comments
Yes, yes. I have been waiting for a few of these. This is exciting stuff.
(I am aware of how nerdy this makes me sound. I am embracing it.) 
I consider these new features as proof that Google monitors feedback. Several of these new features position Google Analytics with the top level (not to mention expensive) “Enterprise Class” programs.
Dude! Facebook Hits 350 Million Users!
Posted by: | CommentsHuge! Fast!
Now more than 350 million people around the world are using Facebook to share their lives online.
Read more at http://www.facebook.com/marketing
LINCHPIN by Seth Godin
Posted by: | CommentsSeth’s newest book is available pre-release for a limited time.
Very cool of Seth. Make a $30.00 donation (minimum) to the Acumen Fund and get a copy of Linchpin before it hits the stores. My expectations are always high with Seth’s books and the reviews so far are awesome! I just made a donation and I am really looking forward to reading and reviewing. His last book, Tribes, was phenomenal!
Click here for Seth Godin’s Blog
Tweet Analytics
Posted by: | CommentsKind of expensive ($50.00 a month per domain) but still very cool.
The Boilerplate
Would you like to monitor the performance of the content on your blog/website? Would you like to know how far your content has spread virally through Twitter, which path it took, and who Retweeted it? Do you want to find out which user demographics were interested in your content, which Twitter users were more influential in causing further Retweets, and which Retweets resulted in more Twitter users clicking through to your content?
Companies, brands and agencies are under increasing pressure to provide proof of ROIs when it comes to social media. What the TweetMeme Analytics provide is a way to track the spread of content across Twitter, compare your campaigns with competitor campaigns, and to help improve strategies for future campaigns.
Main Site
http://my.tweetmeme.com/analytics
White Pages
http://my.tweetmeme.com/analytics/whitepaper
Add Skype to your site or blog.
Posted by: | Comments
Skype is an excellent communication tool. You can use Skype on your computer, your mobile device and more. You can and should add it to your website or blog. Its very simple and well worth doing.
