Buyer 2.0

“The Prosumer” or “Citizen Marketer”

In a time of drastic change it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exists.
Eric Hoffer

The Internet continues to change the world of business at a feverish rate. New technologies such as social media and mobile devices have created an entirely new type of buyer. (Buyer 2.0)

This new buyer is unique in the history of commerce.

• He has access to tools that can tell him everything about your product, your company and your reputation in an instant.
• She is more comfortable buying from her computer than from a brick and mortar store.
• He makes buying decisions based on reviews and reactions from your current customers.
• She can talk about your company and your products to 1000’s of people.
• He spends money where he spends time.
• She is empowered to tell you want she wants to buy.
• He craves authenticity.
• She is on the rise.
• He is eventual.