Upper Deck Social Media Ranked #1

It’s always nice to get recognized. It’s great to show off a little. Most importantly, its an excellent example to learn from. Upper Deck was ranked #1 for social media presence beating out Topps, Tri-Star, Razor and others. I played a significant role in the social media strategies utilized at Upper Deck but it took a team of dedicated, passionate people to create visitor interaction and a presence that gets noticed. The simple lessons to take away.

• Blog often.
• Engage your visitors.
• Show up where people already are.

VOC covered the most important aspects of social media engagement that any company can follow.

Excerpt from VOC Post.

Through the use of their @UpperDeckHockey Twitter account for example, they have shared with collectors information on the signing process for various athletes, and have even asked collectors who to include and who to feature on dual autographs. The designated account users even reply to user submitted questions both publicly and privately through direct messages and public replies.

Upper Deck’s Facebook page provides collectors a wealth of product information and new posts to their fan page are also auto updated via Twitter. From image galleries to contests, redemption status to events, their integrated use of multiple social networking platforms by multiple brands (Upper Deck, Upper Deck Retail, Upper Deck Blog, Upper Deck Hockey) helps collectors feel valued and connected to the best interests of the company’s design and marketing efforts.

They even accept user generated content via their blog and video channels on YouTube but more typically through their self branded video outlet, Diamond Vision, where they have encouraged users to submit their video box-breaks. Hosting UGC is one of the most cost-effective advertising tools and has carry over value with WOM and Social Networking through the potential to “go viral” where a popular video simply explodes with views, in essence acting as a free commercial.

• Link to “Voice of the Collector”
• Upper Deck Facebook Page
• Upper Deck Twitter Hockey Page
• Upper Deck Twitter Store
• Upper Deck Blog
• Upper Deck YouTube
• Upper Deck Ultimate Fan