Winfire

DIRECTOR OF ONLINE SALES & MARKETING
1999 – 2001 WINFIRE – Irvine, California

Created strategic teams and internal business units to innovate, research, build out and execute marketing functions. Established and managed marketing administration group comprised of department managers and team members.

Selected Contributions:

• Development and coordination of e-marketing team, media team, affiliate integration team and strategic partner team.
• Reviewed and evaluated affiliate programs for integration with our customer acquisition system. Setup, managed and maintained program. (CJ)
• Set up strategic alliances with leading industry partners including HP, Logitech, and others.
• Developed layout of applications for use with proprietary DSL Web Bar for commercial and advertisement integration.
• Liaison between marketing efforts and program development.