Whoa! This was an incredible vacation/work trip/exploratory/research assignment.

I got to go as part of the team but you could actually win this trip by registering (for free) with micro-Business Fanatic!!!

Thank you Jayson Orvis of www.microbusinessfanatic.com.

Check out the “Hug Me Pillow” at Overstock

Yes an Arm/Torso pillow is a great gift for lonely women or people really into slasher flicks. But here is the interesting part. Look in the bottom right under (also viewed items) and you will find the Ex 5 piece Knife set.

What does this tell us about cross marketing, analytic modeling and pattern development online? What can we conclude about the shopping preferences of people into half torso, arm pillows? It stands to reason that other pillows would be “also viewed” but why the knifes and more specifically, why the knife set sticking through a man shaped holder?

Yea, it’s funny. Its way funny. It’s also a great example of what I call Pre-search. Any online store that shows “also viewed” items is a great place to start your marketing research.