Excellent presentation by Seth.
Seth Godin at Gel 2006 from Gel Conference on Vimeo.
Wednesday, 15 September 2010 07:03
Archive for September, 2010
Seth Godin – This is broken
How has social media and Web 2.0 changed the media landscape?
I was recently asked to briefly describe how social media has changed the marketing and advertising landscape. It’s an interesting question and I am glad that companies are starting to ask it.
The advent, adoption and use of Social media has created a new breed of professional consumer (Prosumer). People are empowered to research, share, opine and express. This creates a new challenge for traditional media and PR methods.
Wednesday, 01 September 2010 18:15
- Steve Gibson followed Stephen Reynolds.[…]
- Steve Gibson followed Wes Schaeffer.[…]
- Steve Gibson followed Jason Prescott.[…]
- Is it better to pay per click or per impression on Facebook Advertising?Steve Gibson added an answer.Steve Gibson, Internet consultant and adviser to small, mediu... I typically start with CPC but will often switch to CPM if the campaign is working well. It has been my experience that CPM is often cheaper.See question on Quora […]
- What are some creative tactics to use when conducting keyword research and expansion for a client in a very specific and niche market?In Pay Per Click: Steve Gibson added an answer.Steve Gibson, Internet consultant and adviser to small, mediu... Start your strategy with research first. Google Insights, http://www.google.com/insights/s... will give you a wealth of valuable data concerning terms, seasonality, time ranges, popularity and more. Google insights can help you find multiple relate […]
- What are typical pay per click rates?Steve Gibson added an answer.Steve Gibson, Internet consultant and adviser to small, mediu... Pay Per Click rates depend entirely on the key words/terms you are bidding on. There are several factors that can effect your cost per click including:Geographic - The area you are advertising in. Google allows you to target a specific area such as state, city or an […]
- What is the intention of people registering on my wordpress blog as contributors?Steve Gibson added an answer.Steve Gibson, Internet consultant and adviser to small, mediu... Registering on a Wordpress site allows the visitor to comment on your post provided you have your settings set to allow comments from registered users only. In addition, a registered user, depending on permissions you have set can write a blog post that you as admin […]
- Was "Google Me" a fake rumor, a misleading evolutionary product update, or really a new social network from Google?In Google+: Steve Gibson followed a question.12 AnswersSee question on Quora […]
- Steve Gibson followed the topic Writing.[…]