SENIOR ONLINE MARKETING MANAGER , 2008 – 2010
UPPER DECK – Carlsbad, California
Built and maintained all online marketing strategies. Managed a staff of 5 in development of online presence, marketing plans and revenue goals.
Excellent presentation by Seth.
Seth Godin at Gel 2006 from Gel Conference on Vimeo.
I was recently asked to briefly describe how social media has changed the marketing and advertising landscape. It’s an interesting question and I am glad that companies are starting to ask it.
The advent, adoption and use of Social media has created a new breed of professional consumer (Prosumer). People are empowered to research, share, opine and express. This creates a new challenge for traditional media and PR methods.
Where do we go from here?
Speech gave us communication.
Language gave us structure and identification.
Writing gave us a the ability to transfer knowledge through time.
Printing made the whole thing faster and easier.
Computers gave us non tangible data.
The Internet gave us access to just about anything.
Social networking gave us community and the ability to share.
Mobile gave us “Now”
Whats next?
Thanks to MaryEllen Gibson and all the folks at micro-Business Fanatic.
