Archive for Online Marketing
How Good Things Really Are!
Posted by: | CommentsYea, I love this! It truly is incredible to think about.
Upper Deck Social Media Ranked #1
Posted by: | CommentsIt’s always nice to get recognized. It’s great to show off a little. Most importantly, its an excellent example to learn from. Upper Deck was ranked #1 for social media presence beating out Topps, Tri-Star, Razor and others. I played a significant role in the social media strategies utilized at Upper Deck but it took a team of dedicated, passionate people to create visitor interaction and a presence that gets noticed. The simple lessons to take away.
- Blog often.
- Engage your visitors.
- Show up where people already are.
VOC covered the most important aspects of social media engagement that any company can follow.
Buyer 2.0
Posted by: | Comments“The Prosumer” or “Citizen Marketer”
In a time of drastic change it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exists.
Eric Hoffer
The Internet continues to change the world of business at a feverish rate. New technologies such as social media and mobile devices have created an entirely new type of buyer. (Buyer 2.0)
This new buyer is unique in the history of commerce.
- He has access to tools that can tell him everything about your product, your company and your reputation in an instant.
- She is more comfortable buying from her computer than from a brick and mortar store.
- He makes buying decisions based on reviews and reactions from your current customers.
- She can talk about your company and your products to 1000’s of people.
- He spends money where he spends time.
- She is empowered to tell you want she wants to buy.
- He craves authenticity.
- She is on the rise.
- He is eventual.
The Future of Magazines
Posted by: | CommentsNewspapers too for that matter. Perhaps. It’s easy to see the advantages of this platform. The device looks very Mac to me. I wonder if its a prototype of the Apple Tablet.
Very Cool!
Get your business listed on the local search directories.
Posted by: | CommentsHow to list your business on local search directories and maps. Google, Yahoo and MSN Live Search
Getting listed on local directories is not complicated and only takes about 45 minutes. It’s well worth the time and effort and best of all, its Free. Learn how to submit your business to Yahoo, Google and MSN.
Dude! Facebook Hits 350 Million Users!
Posted by: | CommentsHuge! Fast!
Now more than 350 million people around the world are using Facebook to share their lives online.
Read more at http://www.facebook.com/marketing
Groundswell Audio Book
Posted by: | CommentsListening to the audio book Groundswell. 8 + hours of excellent content on all aspects of social media.
Passive Active Follow up
Posted by: | CommentsI recently wrote an article on startupnation.com that stirred up some emotions and created a lot of feedback.
Read the original article Passive and Active or use this link. http://www.startupnation.com/forums/13952/1/1#PID112031
Double Your Conversion Rate Online
Posted by: | CommentsHow to Double your Conversion Rate
Without Increasing Search Engine Marketing
How many repeat customers do you have? For most wholesalers, repeat customers are the backbone of their enterprise. But unfortunately, statistics show us that many wholesalers have less than a 50 percent return customer rate. Why is that? While attracting new business is essential for growth, isn’t it much easier to sell products to those who have already bought from you?
It’s all about conversion!
Posted by: | CommentsHow many phone calls do you receive from excited marketers trying to sell you traffic to your site? Probably quite a few. Now, how many phone calls do you receive from someone wanting to show you how to convert the traffic you are already getting? Our guess is very little or none.
Unfortunately, someone selling you traffic could typically care less about your conversion rate: They delivered the traffic they sold you – and in their eyes, their job is done. If it fails to convert, it must be your site’s fault.
Passive or Active?
Posted by: | CommentsIs your Marketing Passive or Active?
As a business owner you are probably most familiar with Passive Marketing. It’s been the standard for 75 years or so and while it’s not going away, it is undergoing a dramatic shift.
The Power of Affiliates
Posted by: | CommentsWhat are Affiliates? They’re one big mass of people that have the same kind of site, same kind of visitors, the same needs and deserve the same commission – right?
Well, of course not. But – if you think about it, that’s how most Affiliate Programs treat their Affiliates. They give all Affiliates the same commissions, the same linking methods, the same incentives, same, same, same! They fail to recognize that Affiliates have a variety of needs, diverse reasons for joining, visitors from all walks of life, different marketing styles and varying degrees of interest in making a sale.
My Space Your Space
Posted by: | CommentsYour next generation of customers is changing the way internet marketing may look. On July 13, 2006 it was announced that MYSPACE moved into the number 1 position over Google and Yahoo. Back in July 2004, the website accounted for just 0.1 percent of all internet visits. Since then it’s grown to become the leading social networking website both in the US and elsewhere. What does that mean for your business? It means you need to be seen on the scene.
Nic Jones of News Interactive said, “Take your mind away from banner and buttons and start thinking about profiles: clients set themselves or their product up as a profile within itself.” If you are not familiar with the new Myspace definitions of “profile” , “friends”, and , “invite” . It is time to catch up and learn quickly because the Myspace demographic is starting to grow in the 30 – 54 year old category and that means your customers are out there.
Your product can become the hot new trend on MySpace because of the viral connection of the users. You are able to upload photos, video, and music to your “profile”. You can then “invite” other users to be “friends”. These “friends” have “friends” and so on. Everyone is connected to everyone on MySpace.
How can you make MySpace work for your company? Steve Gibson of Skyabove Marketing has started to offer a MySpace profile to his many online marketing plans, “It’s a great way to network in an ever expanding group of diverse people. Myspace can also be used as an excellent research tool to keep your finger on the pulse of trends that could affect your business”. This is advantageous to both wholesalers and retailers to start the buzz on a new product or showcase a current product. A business could have a main profile and then connecting profiles for products that they would like to cross –promote. It allows you to showcase your business and products in an informal and personal style.
Is it time to make MySpace your space for your business?
