I was recently asked to briefly describe how social media has changed the marketing and advertising landscape. It’s an interesting question and I am glad that companies are starting to ask it.
The advent, adoption and use of Social media has created a new breed of professional consumer (Prosumer). People are empowered to research, share, opine and express. This creates a new challenge for traditional media and PR methods.
Where do we go from here?
Speech gave us communication.
Language gave us structure and identification.
Writing gave us a the ability to transfer knowledge through time.
Printing made the whole thing faster and easier.
Computers gave us non tangible data.
The Internet gave us access to just about anything.
Social networking gave us community and the ability to share.
Mobile gave us “Now”
Whats next?
Today’s post is all about two things l use and love.
I love Google Docs and I use it for just about everything. It has more or less replaced MS Office for me. My favorite and most used feature is collaboration. I can create a document or spreadsheet and collaborate with others. I can allow them to edit and view or just view. If I allow them to edit, I can track all changes either of us has made. It’s extremely useful for project management, working with clients, scripting a story, drafting post and anything that benefits from collaboration.
Where do we go from here?
Whats next?
It’s always nice to get recognized. It’s great to show off a little. Most importantly, its an excellent example to learn from. Upper Deck was ranked #1 for social media presence beating out Topps, Tri-Star, Razor and others. I played a significant role in the social media strategies utilized at Upper Deck but it took a team of dedicated, passionate people to create visitor interaction and a presence that gets noticed. The simple lessons to take away.
VOC covered the most important aspects of social media engagement that any company can follow.
“The Prosumer” or “Citizen Marketer”
In a time of drastic change it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exists.
Eric Hoffer
The Internet continues to change the world of business at a feverish rate. New technologies such as social media and mobile devices have created an entirely new type of buyer. (Buyer 2.0)
This new buyer is unique in the history of commerce.
Huge! Fast!
Now more than 350 million people around the world are using Facebook to share their lives online.
Read more at http://www.facebook.com/marketing
