Archive for Social Media
Google Docs and Common Craft
Posted by: | CommentsToday’s post is all about two things l use and love.
I love Google Docs and I use it for just about everything. It has more or less replaced MS Office for me. My favorite and most used feature is collaboration. I can create a document or spreadsheet and collaborate with others. I can allow them to edit and view or just view. If I allow them to edit, I can track all changes either of us has made. It’s extremely useful for project management, working with clients, scripting a story, drafting post and anything that benefits from collaboration.
Check it out at docs.google.com or watch the video below that perfectly explains Google Docs and coolly segways to my next favorite pick.
My next fave is Common Craft (www.commoncraft.com)
They sell explanations. Yea, explanations and they are awesome. The best I have ever seen.
Here is one of my favorites.
Common craft is also a great example of what I consider an organically grown business. A husband and a wife with a talent for explanation.I don’t know all the details but I would be willing to bet big money they did not go the
They make the videos by hand in stop motion. Check out their blog post that explains the process. Oh yea, they also use Google docs.
Interesting Links
How A Husband And Wife Built Common Craft, A Company That Sells Explanations – with Lee LeFever
Progress of Communication
Posted by: | CommentsWhere do we go from here?
- Speech gave us communication.
- Language gave us structure and identification.
- Writing gave us a the ability to transfer knowledge through time.
- Printing made the whole thing faster and easier.
- Computers gave us non tangible data.
- The Internet gave us access to just about anything.
- Social networking gave us community and the ability to share.
- Mobile gave us “Now”
Whats next?
Upper Deck Social Media Ranked #1
Posted by: | CommentsIt’s always nice to get recognized. It’s great to show off a little. Most importantly, its an excellent example to learn from. Upper Deck was ranked #1 for social media presence beating out Topps, Tri-Star, Razor and others. I played a significant role in the social media strategies utilized at Upper Deck but it took a team of dedicated, passionate people to create visitor interaction and a presence that gets noticed. The simple lessons to take away.
- Blog often.
- Engage your visitors.
- Show up where people already are.
VOC covered the most important aspects of social media engagement that any company can follow.
Buyer 2.0
Posted by: | Comments“The Prosumer” or “Citizen Marketer”
In a time of drastic change it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exists.
Eric Hoffer
The Internet continues to change the world of business at a feverish rate. New technologies such as social media and mobile devices have created an entirely new type of buyer. (Buyer 2.0)
This new buyer is unique in the history of commerce.
- He has access to tools that can tell him everything about your product, your company and your reputation in an instant.
- She is more comfortable buying from her computer than from a brick and mortar store.
- He makes buying decisions based on reviews and reactions from your current customers.
- She can talk about your company and your products to 1000’s of people.
- He spends money where he spends time.
- She is empowered to tell you want she wants to buy.
- He craves authenticity.
- She is on the rise.
- He is eventual.
Dude! Facebook Hits 350 Million Users!
Posted by: | CommentsHuge! Fast!
Now more than 350 million people around the world are using Facebook to share their lives online.
Read more at http://www.facebook.com/marketing
