Archive for Social Media

Progress of Communication

Where do we go from here?

  • Speech gave us communication.
  • Language gave us structure and identification.
  • Writing gave us a the ability to transfer knowledge through time.
  • Printing made the whole thing faster and easier.
  • Computers gave us non tangible data.
  • The Internet gave us access to just about anything.
  • Social networking gave us community and the ability to share.
  • Mobile gave us “Now”

Whats next?


Upper Deck Social Media Ranked #1

It’s always nice to get recognized. It’s great to show off a little. Most importantly, its an excellent example to learn from. Upper Deck was ranked #1 for social media presence beating out Topps, Tri-Star, Razor and others. I played a significant role in the social media strategies utilized at Upper Deck but it took a team of dedicated, passionate people to create visitor interaction and a presence that gets noticed. The simple lessons to take away.

  • Blog often.
  • Engage your visitors.
  • Show up where people already are.


VOC covered the most important aspects of social media engagement that any company can follow.

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Buyer 2.0

“The Prosumer” or “Citizen Marketer”

In a time of drastic change it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exists.
Eric Hoffer

The Internet continues to change the world of business at a feverish rate. New technologies such as social media and mobile devices have created an entirely new type of buyer. (Buyer 2.0)

This new buyer is unique in the history of commerce.

  • He has access to tools that can tell him everything about your product, your company and your reputation in an instant.
  • She is more comfortable buying from her computer than from a brick and mortar store.
  • He makes buying decisions based on reviews and reactions from your current customers.
  • She can talk about your company and your products to 1000’s of people.
  • He spends money where he spends time.
  • She is empowered to tell you want she wants to buy.
  • He craves authenticity.
  • She is on the rise.
  • He is eventual.