The best reference I have ever received!

  • What was the nature of your relationship with the candidate/consultant at your Company?

Steve pioneered our affiliate marketing back before “affiliate marketing” really existed and I’m pretty sure that we were one of the first companies to capitalize on the use of affiliates.  Without a doubt, Steve made our company many millions of dollars and set us up to go on to dominate the affiliate marketing channel in our industry to this day.  Today, our company is a roughly $20 million enterprise, based almost entirely on internet marketing.  Since leaving us, Steve has served as a regular consultant  on internet marketing channels such as social media marketing.

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Seth Godin – This is broken

Excellent presentation by Seth.

Seth Godin at Gel 2006 from Gel Conference on Vimeo.

How has social media and Web 2.0 changed the media landscape?

twopaths

I was recently asked to briefly describe how social media has changed the marketing and advertising landscape. It’s an interesting question and I am glad that companies are starting to ask it.

The advent, adoption and use of Social media has created a new breed of professional consumer (Prosumer). People are empowered to research, share, opine and express. This creates a new challenge for traditional media and PR methods.

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Progress of Communication

wildlife-monkeys-hear-no-evil-see-no-evil-speak-no-evil

Where do we go from here?

Speech gave us communication.
Language gave us structure and identification.
Writing gave us a the ability to transfer knowledge through time.
Printing made the whole thing faster and easier.
Computers gave us non tangible data.
The Internet gave us access to just about anything.
Social networking gave us community and the ability to share.

Mobile gave us “Now”

Whats next?

How to Set Up Twitter Correctly


Thanks to MaryEllen Gibson and all the folks at micro-Business Fanatic.

Smart Idea

Buy and sell Gift cards.

Cardpool is a service that lets you buy gift cards for up to 30% off or sell unwanted gift cards for cash. All orders and transactions include FREE SHIPPING and are covered by our extensive Purchase Guarantee Program.
How does this work?

Cardpool connects the millions of gift card holders around the world to create a marketplace where customers can buy, sell, or trade their gift cards safely and securely. By gathering all the buyers and sellers in one place, Cardpool helps everyone get exactly what they want, whether its a discounted gift card or simply cash.

Check it out at http://cardpool.com/?fp=5d39ef
I strongly suspect we will see many more sites like this.

Smartphones will shake up paid content debate.

Saw this coming as did many others. Sooner than I thought (this year) and very impressive. I think I spend more time on my mobile (iPhone) than I do on my Mac or PC.

—

(Reuters) – Media companies longing to bring a paid-for culture to the Internet might just get what they want if they pay more attention to the smartphone revolution that is changing the way people access the Web.

Read all about it here.

http://www.reuters.com/article/idUKLDE6291AB20100311?type=companyNews&symbol=AMZN.O

Independence and Liberation (3/3)

Today is a day of liberation in several countries and for thousands of people around the world.  Particularly of those in bondage, repressed or under siege.

  • Tsar Alexander the 2nd emancipated the serfs in Russia in 1861.
  • The United States banned the importation of slaves in 1807.
  • The Austrian Civil war ended in 1409
  • The University of South Carolina opens to all races.

We always have a choice in life and it typically comes down to  “one or the other”

Go or Stay – Live or Die – Surrender or Take Stewardship

No matter the odds! Whatever the challenge! To take a stand and say “No More!”

That is real bravery! It is uncommon. It is for but a few. A happy few!


Island Adventure Fitness Hawaii Trip

Whoa! This was an incredible vacation/work trip/exploratory/research assignment.


I got to go as part of the team but you could actually win this trip by registering (for free) with micro-Business Fanatic!!!


Powered by Whrrl



Thank you Jayson Orvis of www.microbusinessfanatic.com.

Doubly Disturbing Also Viewed.

Check out the “Hug Me Pillow” at Overstock


Yes an Arm/Torso pillow is a great gift for lonely women or people really into slasher flicks. But here is the interesting part. Look in the bottom right under (also viewed items) and you will find the Ex 5 piece Knife set.

What does this tell us about cross marketing, analytic modeling and pattern development online? What can we conclude about the shopping preferences of people into half torso, arm pillows? It stands to reason that other pillows would be “also viewed” but why the knifes and more specifically, why the knife set sticking through a man shaped holder?

Yea, it’s funny. Its way funny. It’s also a great example of what I call Pre-search. Any online store that shows “also viewed” items is a great place to start your marketing research.

Lemonade

Excellent Short Film.

Do what you love. Follow your passion.

Dogs earthquake sense

Is this evidence of a dogs heightened senses.


God bless and look after the people of Haiti. Please consider making a donation. Here is a list of organizations.

Google Docs and Common Craft

puzzle

Today’s post is all about two things l use and love.

I love Google Docs and I use it for just about everything. It has more or less replaced MS Office for me. My favorite and most used feature is collaboration. I can create a document or spreadsheet and collaborate with others. I can allow them to edit and view or just view. If I allow them to edit, I can track all changes either of us has made. It’s extremely useful for project management, working with clients, scripting a story, drafting post and anything that benefits from collaboration.

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How Good Things Really Are!

Yea, I love this! It truly is incredible to think about.

Progress of Communication

Where do we go from here?

  • Speech gave us communication.
  • Language gave us structure and identification.
  • Writing gave us a the ability to transfer knowledge through time.
  • Printing made the whole thing faster and easier.
  • Computers gave us non tangible data.
  • The Internet gave us access to just about anything.
  • Social networking gave us community and the ability to share.
  • Mobile gave us “Now”


Whats next?

Upper Deck Social Media Ranked #1

It’s always nice to get recognized. It’s great to show off a little. Most importantly, its an excellent example to learn from. Upper Deck was ranked #1 for social media presence beating out Topps, Tri-Star, Razor and others. I played a significant role in the social media strategies utilized at Upper Deck but it took a team of dedicated, passionate people to create visitor interaction and a presence that gets noticed. The simple lessons to take away.

  • Blog often.
  • Engage your visitors.
  • Show up where people already are.

Votclink

VOC covered the most important aspects of social media engagement that any company can follow.

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Google Chrome for Mac (Ready for Download)

dlpage_macLike you really need a new browser. Well, maybe, for your Mac, OSX, 10.5 or later, and your cool with beta. Actually, it looks pretty good and supposedly is much better than the Windows version.

Some notable features.
- Loads fast. Really fast!
- Opens pages quickly
- Incognito mode.
- Easy search (Omnibox)

Check out the Google Chrome Blog

Chrome Experiments

Download it for Mac ( You have to have 10.5 or later)




Buyer 2.0


“The Prosumer” or “Citizen Marketer”

In a time of drastic change it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exists.
Eric Hoffer

The Internet continues to change the world of business at a feverish rate. New technologies such as social media and mobile devices have created an entirely new type of buyer. (Buyer 2.0)

This new buyer is unique in the history of commerce.

  • He has access to tools that can tell him everything about your product, your company and your reputation in an instant.
  • She is more comfortable buying from her computer than from a brick and mortar store.
  • He makes buying decisions based on reviews and reactions from your current customers.
  • She can talk about your company and your products to 1000’s of people.
  • He spends money where he spends time.
  • She is empowered to tell you want she wants to buy.
  • He craves authenticity.
  • She is on the rise.
  • He is eventual.

Get your business listed on the local search directories.


How to list your business on local search directories and maps. Google, Yahoo and MSN Live Search

Getting listed on local directories is not complicated and only takes about 45 minutes. It’s well worth the time and effort and best of all, its Free. Learn how to submit your business to Yahoo, Google and MSN.

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