Archive for Blog

Summits & Conferences

whaisadvertising2020I have attended a plethora of summits and conventions this year. Here are the highlights.


Search is becoming so complex that managing it via a portfolio perspective is becoming a must.



  • Bid rules have inherent limits based on your campaign and adgroup structure. A portfolio approach can better match your best spend to top performers.
  • It is also essential to have restraints on your portfolios so that you are properly covering all of your offers (models).

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Favorite Super Bowl Commercials for 2103

1. Samsung – We are gonna start with the Ad that makes fun of the Super Bowl copyright

2. Audi – Bravery, its what defines us. Love this ad.

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Facebook Open Graph


This is going to be a hard hit to Google once it’s monitized. With FB, who knows when that will be. Next week, next year?

Read the article at the link below and check out Roger’s screen shot as well.

FBOG (Facebook Open Graph) basically becomes a search engine and its arguably more relevant in many ways. That is, the searches it returns are more relevant than the algorithmic results from Google and YaBing. (Or they could be)
Searches like:
Cars my friends like
Pictures of my friends cars

Of course, all of these searches get better the more you tag and the more your friends tag.