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Google Keyword Planner gets some extras.

If you are like me, you probably use the the Google keyword planner often. Well it just got a lot better. 8 new additions to give you much needed insight.

Scroogled? Maybe, But do you care?

scroogled

Microsoft wants to know if you are getting Scroogled? http://www.scroogled.com/ They feel its important that you know that a computer program scans your gmail content in order to show relevant

Favorite Videos of 2012

oldtv

No Gangam style here. These are my favorite marketing videos. Yes, yes… some of them are not from 2012 but I discovered them in 2012 so I am counting them.

Poke The Box

PTB_Workbook_01-300x231

Seth Godin’s new book and project is alive and thriving.

Google Docs and Common Craft

puzzle

Today’s post is all about two things l use and love. I love Google Docs and I use it for just about everything. It has more or less replaced MS

Summits & Conferences

whaisadvertising2020I have attended a plethora of summits and conventions this year. Here are the highlights.

 

Search is becoming so complex that managing it via a portfolio perspective is becoming a must.

 

 

  • Bid rules have inherent limits based on your campaign and adgroup structure. A portfolio approach can better match your best spend to top performers.
  • It is also essential to have restraints on your portfolios so that you are properly covering all of your offers (models).

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Scroogled? Maybe, But do you care?

scroogled

Microsoft wants to know if you are getting Scroogled?

http://www.scroogled.com/

They feel its important that you know that a computer program scans your gmail content in order to show relevant ads. Of course they don’t use that language. They are a little more descriptive.

“Your email is nobody else’s business. But Google makes it their business.”

 

Favorite Super Bowl Commercials for 2103

1. Samsung – We are gonna start with the Ad that makes fun of the Super Bowl copyright

2. Audi – Bravery, its what defines us. Love this ad.

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