SEO Preparation, Analysis and Insight
with Google and Facebook
There are several ways of using Google Insights
Go to the start page of google insights. http://www.google.com/insights/search/
Enter a single search term and select United States for location (2nd box). You can leave the other 3 filters at default for now. (WebSearch, 2004-Present, All Categories) “Compare by” defaulted to “search terms”
In this demonstration we are going to use the term “Michael Jordan”
Reading the Results.
The first portion of the results give us an insight into the overall trend for the last several years with peaks and valleys of interest. In addition we can view the category percentages.
Clicking on “Show” by news Headlines
This data gives you a time line with news stories indicated.
The next section displays regional data. This can be an interesting result and show a discernable pattern based on your word or term. In the case of “Michael Jordan” we see Illinois as the #1 region (Chicago Bulls). North Carolina is #3 (Jordan’s College). Interestingly Washington (Wizards) is not in the top 10 regions.
You can also view these results by Metro or City
The next section displays related search terms and rising terms. Once again, this provides interesting and useful data. #1 is “Michael Jordan basketball” and that is expected but other terms give us useful info such as shoes, quotes, stats, and pictures. Notice the absence of Chicago Bulls or Wizards.
It’s important to note that these terms are derived and related to the filters you applied. (In this case, just United States and all defaults)
The second column in this section is rising searches and is often more current and relevant as they are searches with significant growth percentage wise in a short time. (shorter depending on your initial filter).
Many terms will show a percentage next to the term showing its growth rate.
Example “Michael Jordan Divorce” is up 550% from previous.
Other terms will allow you to breakout the term.
Check out http://www.google.com/support/insights//bin/answer.py?answer=94793 for detailed explanations.
Multiple Terms and filters for comparative results.
In this example we will use the original term “Michael Jordan” but will also add “Lebron James” and then view results. We will also change the time period filter to the last 12 months.
Everything else will remain the same as the last search.
Filtered results and comparative results display a little differently than a single unfiltered search.
Search Terms and rising searches are only shown for the current term in the search box with no comparative. Click on the drop down box to select additional terms.
Comparative Time Line
Regions are still declarative for term but display results for all terms.
You can click on the dropdown box to change the focus to your other term.
As you can already see., Google results provides very useful information and key words and terms and can help you decide on what words and terms to use in your ads, videos, pages, etc… With comparative data and filters you can get info that will help you to decide where to focus your efforts.
Lexicon is a tool to follow language trends across Facebook. Specifically, Lexicon looks at the usage of words and phrases on profile, group and event Walls.
There are two current versions of the facebook Lexicon.
The Primary – http://www.facebook.com/lexicon/
New Preview – http://www.facebook.com/lexicon/#/lexicon/new/
This guide will cover aspects of both but it important to note that the New Preview Lexicon will soon replace The Primary.
In this example we will use a single term “Lakers”
Drag the edges of the scroll bar to change the time period and zoom in our out.
As you can see, the data is pretty basic. In this case you can see a significant jump starting in mid April to mid June. Place your mouse on the points of the graph to view the exact dates.