Online Analytics
Overview
I believe analytics are the most important aspect of any online business. I have a solid background in analyzing, correlating, codifying and optimizing websites, marketing campaigns and E-commerce systems.
Qualifications
- 7 years of experience providing website analysis, business performance metrics, trending reports, click stream paths, visitor insights, site experience improvement, segmentation, filters, demographic relevance, attribution analysis, automation, A/B testing and supporting key KPI directives.
- Development of goals and roadmaps to determine actionable insights.
- Strategic leader grounded in quantitative and qualitative analysis.
- Testing tracking and reporting results to management in a fast paced environment
- Development and maintenance of best practices and standards.
- Educate, train and coach business units, clients, management and project teams to proactively identify issues and opportunities.
- Evangelize the use of web effectiveness measurement and benefits.
- Develop web tracking packages and collaboration reports that includes behavioral conversion and qualitative data.
- Deep knowledge of SEO best practices, including how to set up, interpret and apply learning.
- Expert knowledge of Web technologies including XML, Atom, RSS, HTML, Scripting, Social Metrics, Online Video and Marketing Platforms
- A business mindset and an approach that recognizes that great analytics are only valuable if they lead teams to action.
Skills
- Expertise in Web Analytics programs and systems including:
- HBX
- Omniture
- Social Sphere Analytics
- Clicktracks
- Google Analytics
- Yahoo Web Analytics
- Comscore.com
- Nielsen NetRatings
- Quantcast.com
- Compete.com
- Hitwise
- Microsoft adCenter Analytics
- Web Trends
Adept at tagging, trending, integration, attribution analysis, testing, metrics automation, measurement, multi-channel mapping, research, presearch, competitive monitoring, click density analysis, completion rate improvement, process flow, segmented visitor trends, contextual reporting and continuous improvement.
Expert knowledge of Web technologies including:
- XML
- Atom
- RSS
- HTML, XHTML
- Scripting
- Social Media
- Online Video Distribution
- Podcasting
Essential Duties and Responsibilities
- Find actionable insights to increase ROI.
- The ability to prioritize, collect and analyze multiple data sources.
- Identify optimization opportunities and drive optimization strategies.
- Make recommendations to improve web site effectiveness, optimize ad spends, maximize sales and increase overall profitability.
- Develop goals, priorities and strategies for marketing campaigns.
- Define key performance metrics for user behavior and user growth, engagement, retention, pattern recognition, cart abandonment, campaign ROI, sociological and demogrpahic segmentation.
- Recommend and implement the analytic tools and systems.
- Resident expert on web analytics, user behavior, data analysis, and reporting.
- Conduct keyword research including optimization, cataloging and indexing of target keyword and key terms.
- Create, codify and update daily, weekly and monthly reports.
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for editing or revising website campaigns.
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