Online Marketing

12 years Experience
Online Marketing Skills

My skill set in online marketing encompasses online traffic analysis, web development, interactive presentations, social media integrations, wireless media, mobile device application development, customer relationship management (CRM), content management systems (CMS), podcasting, blogging, digital data and much more.


Qualifications

• The ability to plan, develop and execute successful online media marketing campaigns incorporating
• Excellent research and analytical skills.
• 2 years experience managing content, users, members, editors and developers.
• The ability to distinguish opportunities and identify potential threats from communities, reviews, search results, blogs and general user generated content.
• 12 years experience in advertising, display, public relations and online marketing.
• 8 years experience with search engine optimization.
• Creation of company and brand specific marketing strategies.
• Financial and quantitative analysis reporting and metrics.
• Strong project management skills.
• Experience sourcing, managing and editing content development and publishing.
• Remarkable ability to switch from creative to analytical focus.
• Management of teams onsite, offsite, contracted, and over seas.
• Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines and objectives.
• Phenomenal verbal and written communication skills.
• Testing tracking and reporting results to management in a fast paced environment

Skills

• Development and maintenance of multiple online marketing campaigns utilizing
  • Cost Per Click
  • Banner Networks
  • Email and Newsletter
  • Social Media Development
  • Combination Offers
• Documentation of all campaign list requirements, forecast, reviews and final statistics.
• Coordinate with other departments to ensure
  • Delivery and execution dates.
  • Issue resolution within departments.
  • Execution dates.
  • Progress reports.
  • A / B Testing and analysis.
  • Postmortem review and analysis.

• Pre-campaign research, insights, predictive modeling, and historical metrics development.
• Creation of  multiple marketing strategies based on product, brands and company.
• Development of training materials.
• Data mining, pattern recognition, modeling. (GLM, Clustering, Decision Tree, Priority Stack)
• Project Management with large and small groups.
• Contextual reporting of campaign results.

• Omniture, HBX, Google analytics integration, filter development, custom reporting, etc…
  

Essential Duties and Responsibilities

• Develop goals, priorities and strategies for marketing campaigns.
  
• Research and due-diligence of metrics
• Postmortom of all run campaigns.
  
• Interact with legal, search, client and cross corporate agencies.
• Create content for feeds, postings, tweets, and snippets in various social media networks.
• Schedule and organize multiple departments which generate content on a daily basis
• Conduct keyword research including optimization, cataloging and indexing of target keyword and key terms.
• Create, codify and update daily, weekly and monthly reports.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for editing or revising social media campaigns.

Attributes

• Creativity
• Passion
• Adaptation
• Persuasiveness
  
• Sense of humor
• Determination
  
• Willingness to experiment
• Ability to deal with uncertainty and changes
  
• Ability to contribute individually, and lead, manage or participate in cross-functional teams