Social Marketing

4 Years Experience

I am knowledgeable in every aspect of social media, networking, crowd sourcing, community engagement, membership development, mash ups, utilities, integration and social marketing.

Qualifications

• 3 years of total immersion in all aspects of social media integration, interaction, participation and marketing.
  
• The ability to plan, develop and execute successful social media marketing campaigns that drive sales, increase membership and collect valuable data for future campaigns.
  
• Excellent research and analytical skills.
• 2 years experience managing content, users, members, editors and developers.
  
• The ability to distinguish opportunities and identify potential threats from communities, reviews, search results, blogs and general user generated content.
  
• 12 years experience in advertising, display, public relations and online marketing.
• 8 years experience with search engine optimization.
  
• Creation of company and brand specific marketing strategies.
  
• Financial and quantitative analysis reporting and metrics.
  
• Strong project management skills.
  
• Experience sourcing, managing and editing content development and publishing.
• Remarkable ability to switch from creative to analytical focus.
  
• Management of teams onsite, offsite, contracted, and over seas.
  
• Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines and objectives.
  
• Phenomenal verbal and written communication skills.
  
• Testing tracking and reporting results to management in a fast paced environment

Skills

• Integration and automation of multiple social media networks, directories and networks including: Facebook, Youtube, Google Social Connect, Bebo, Tumblr, MyBlogLog, Twitter, Myspace, LinkedIn, Shelfari, Digg, many, many more.
  
• Blog development using Wordpress, Joomla, Typepad, Blogger and micro blogging.
• Understanding, functional knowledge and direct experience with HTML, CSS, XML, ATOM, FBML, RSS, Mashups.
• Omniture, HBX, Google analytics integration, filter development, custom reporting, etc…
  
• Social bookmarking and link development.
  
• Relationship management and communication.
  
• Proficient with Microsoft Office products.

Essential Duties and Responsibilities

• Develop goals, priorities and strategies for social media directives.
  
• Build relationships with customers, clients and departments.
  
• Community and relationship management.
  
• Interact with visitors to survey and access needs, monitor feedback, reviews and comments. Report and align this data with corporate objectives and product development.
  
• Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media.
  
• Strategize with and educate company departments, management and others on  incorporating relevant social media techniques into the corporate culture and into all of the company’s products and services
• Measure and report the impact of social media on overall marketing efforts.
• Build and maintain content distribution network by way of social media channels.
• Identify threats and opportunities in user generated content surrounding our brand, report to appropriate parties.
• Interact with legal, search, client and cross corporate agencies.
• Create content for feeds, postings, tweets, and snippets in various social media networks.
• Schedule and organize multiple departments which generate content on a daily basis
• Conduct keyword research including optimization, cataloging and indexing of target keyword and key terms.
• Manage and track link building campaigns.
  
• Create, codify and update daily, weekly and monthly reports.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for editing or revising social media campaigns.

Attributes

• Creativity
• Passion
• Adaptation
• Persuasiveness
  
• Sense of humor
• Determination
  
• Willingness to experiment
• Ability to deal with uncertainty and changes
  
• Ability to contribute individually, and lead, manage or participate in cross-functional teams

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