Pay Per Click and Search Engine Marketing is certainly not a new development but its still not fully understood by many marketers. Those that do understand it fully embrace it and it often becomes a center point of all marketing efforts.
And by right, it should. A PPC campaign often drives 30% to 50% of all qualified traffic for a major brand. It can drive much more for a smaller business. I have worked with companies where its as high as 80% of their traffic and sales.
A great PPC team will have people with strengths in several disciplines.
A well developed Campaign is
- Data Rich