Why I love PPC & SEM

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Pay Per Click and Search Engine Marketing is certainly not a new development but its still not fully understood by many marketers. Those that do understand it fully embrace it and it often becomes a center point of all marketing efforts.

And by right, it should. A PPC campaign often drives 30% to 50% of all qualified traffic for a major brand. It can drive much more for a smaller business. I have worked with companies where its as high as 80% of their traffic and sales.

 

A great PPC team will have people with strengths in several disciplines.

  • Creative

Analytics

Math

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A well developed Campaign is

  1. Accountable
  2. Trackable
  3. Extendable
  4. Adjustable
  5. Extendable
  6. Data Rich

 

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